A sales campaign that doesn’t skimp on fun

Lukas Podolski has been a brand ambassador for Volkswagen Commercial Vehicles for years, and the face of the all-electric ID. Buzz. But in 2025, the offer was so good that we thought: At that price, you don’t need Poldi.

Of course, the 2014 World Champion couldn’t just let that slide – and in our campaign, he tries everything – really everything – to promote the ID. Buzz. After all, the self-proclaimed Mr. ID. Buzz knows almost as much about the electric van as he does about football …