International launch campaign for Medela Baby

In 2020, Medela, a global leader in the development of breastfeeding products, launched its new Baby Care product line "Medela Baby". Under the guiding idea "In love we grow", an international launch campaign was created.

The campaign focuses on the loving bond between baby and mother, which is strengthened and deepened during a time of shared growth. "Medela Baby" products promote the development of this important bond between mother and child.