The M is McDonald's answer to truly big hunger. With double beef and triple cheese, it surpasses all previous products and deservedly crowns itself the "Biggest Burger on the Menu." The size of this burger is therefore almost unbelievable. And to highlight this magnificent unique selling proposition, we creatively show how huge the burger is. Our premise for this unique campaign: Anyone who eats this burger needs both hands and under no circumstances wants to give it back. Typical McDonald's taste combined with unprecedented product innovation delights McDonald's customers throughout Germany.