The Earworm That Makes You Want a Vacation.

Communication from travel providers? As interchangeable as disposable lighters. To stand out from the monotony, DERTOUR chose a new path: with a summer hit, right in the middle of winter! Inspired by the NDW classic "Da Da Da," the song "DerDerDer" was dropped – without any mention of DERTOUR. An earworm that went viral online. At the start of the main season came the twist: "DerDerDer" became "DER, DER, DERTOUR." The soundtrack to the campaign that made people want a vacation – and led to more clicks and bookings.