The shutdown of FM is approaching, and many cars on Swiss roads are still equipped with FM radios

The goal of the orchestrated campaign is to raise awareness among drivers in Switzerland about the upcoming switch to DAB+ and to support them in upgrading their vehicles.

The campaign focuses on radio reception in the car and at the same time vividly illustrates what would be lost without the switch – such as music in various styles and editorial formats from news to sports. This is ensured by characters who directly represent the car radio and radio content. And they bring the topic closer to us in an entertaining way, fitting the medium.